An occasional publication where we share thoughtful takes on being a merchant, marketing, and growing a e-commerce business. Discover purpose-driven sellers, their products, and insights that helped them shape their businesses.
Mailfold is a pretty simple service. We make it easy for Etsy sellers to print and mail physical postcards. It’s a form of marketing that’s effective and (at least for now) kind of a secret weapon for growing an Etsy shop.
We spoke to Tiffany who runs ImprintedMemories, an personalized jewelry shop on Etsy with over 11K sales. We dig into how she grows her shop, promotions, guidelines for listings, and more.
We're well into 2019 and season shopping dates are approaching. We put together a list of nearby holidays and dates you may want to aim for if you are advertising on Facebook, Instagram, Google, Pinterest, or with us — Mailfold.
Jamie Gillen is an Etsy seller who operates Paisley Maizie and Simply Paisleys, two shops with a combined 20,000 sales. Growing an Etsy shop doesn't happen overnight. We talked with her about how she started, mistakes she sees sellers making, and what she does during the quiet months.
Like any good company that thinks it has something valuable to say, we decided to start writing. This is our inaugural post. We hope to fill this space with thoughts on how to grow as a merchant and as a small business owner.