Marketing Calendar for Shopping Holidays: Late Winter and Early Spring 2019
If you plan on using reaching customers for the holidays below, use this table to plan your campaigns. These are the dates you should schedule your campaign for (whether social, email, or Mailfold). This calendar makes some assumptions about your Etsy shop. Our assumptions are below.
If you're using Mailfold, schedule your campaign for the target delivery date below. The latest date you can submit a Mailfold campaign is also included as the "send before" date.
Marketing Calendar
This table is rather wide. For formatting reasons this table is best viewed on a desktop.
Holiday |
DeliverMailfold |
Send BeforeMailfold |
Start OnFB & IG |
Start On |
Deliver |
| April Fools | Mar 9 | Mar 16 | Mar 18 | Feb 15 | Mar 25 |
| Easter | Mar 29 | Apr 5 | Apr 9 | Mar 11 | Apr 14 |
| Earth Day | Mar 30 | Apr 6 | Apr 10 | Mar 12 | Apr 15 |
| Peak Prom | Apr 8 | Apr 15 | Apr 19 | Mar 21 | Apr 24 |
| Mother's Day | Apr 19 | Apr 26 | Apr 30 | Apr 1 | May 5 |
Social ads require much less lead time, but don't sleep on the preparation. Have the artwork and targeting for social ads ready at least 1 week out and schedule them for the future when possible.
About Pinterest Lead Times
Because Pinterest is used for planning, it has a far longer lead time than Facebook or Instagram. We recommend running ads on Pinterest at least 30 days in advance, but ideally 45 days in advance.
Assumptions
| Slowest Shipping Your Offer | Ground |
| Fastest Shipping You Offer | 2 Day |
| Time Between Order and Ship | 2 Days |
| Customer Consideration Period (Max time it takes for a customer to decide) | 1 Week |
Previously
Jamie Gillen is an Etsy seller who operates Paisley Maizie and Simply Paisleys, two shops with a combined 20,000 sales. Growing an Etsy shop doesn't happen overnight. We talked with her about how she started, mistakes she sees sellers making, and what she does during the quiet months.
Like any good company that thinks it has something valuable to say, we decided to start writing. This is our inaugural post. We hope to fill this space with thoughts on how to grow as a merchant and as a small business owner.